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[대전은행점] 서가 단면도
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Preface xiii Introduction xv CHAPTER 1 Growth and Development of the Lodging Industry 1 Travel and Tourism 2 The History of Lodging 4 Lodging Industry Classification 7 CHAPTER 2 Organizational Structure 27 Overview of Organizational Design 28 Job Specialization 28 The Organization of a Lodging Establishment 29 Patterns of Authority 37 Span of Control 39 The Pros and Cons of Functional Organization Design 41 Meetings and Committees 42 The Future Organization of Hotels 45 The Hotel Staffing System 47 Career Paths and Opportunities 49 CHAPTER 3 The Front Office 53 Organization 54 Reservations 56 Registration 63 Guest Services 72 Telecommunications 74 Night Audit 75 Checkout 77 CHAPTER 4 Housekeeping 87 Housekeeping Staff 88 Scheduling 93 Guest Room Cleaning 96 Public Area Cleaning 99 Inventory and Control 99 Employee Safety 105 CHAPTER 5 The Marketing and Sales Department 117 The Sales Staff 118 Characteristics of a Successful Sales Department 119 The Telephone Survey 121 The Sales Call 122 Convention Bookings 123 Marketing Functions 127 Advertising 129 Brochures and Collateral Materials 129 Packages 130 Promotions 130 Public Relations 131 Rate Management and Pricing 132 CHAPTER 6 Human Resource Management 135 What It Is and What It Is About 136 Environment 137 Work and People 145 Motivating and Paying 154 Other Issues 159 CHAPTER 7 Hotel Food and Beverage 163 Introduction to Hotel Food and Beverage 164 The Operational Areas of the Food and Beverage Department 167 The Management of Hotel Food and Beverage 177 CHAPTER 8 Loss Prevention and Security 189 Loss Prevention 190 The Security Department 197 CHAPTER 9 The General Manager 217 Operational Control, Organizational Development, and Business Maintenance 218 Total Quality Management 221 The Importance of Communication 223 The Development of a Performance Culture 226 CHAPTER 10 Yield Management 235 Introduction 236 Fundamentals 239 Ways to Achieve Yield Management 241 CHAPTER 11 Management Contracts and Franchise Agreements 247 Management Contracts 248 Franchise Agreements 255 CHAPTER 12 Time - Share and Vacation Ownership 285 History of the Time-Share Industry 287 Resort Sales and Financing 289 Resort Amenities and Fees 294 Management of a Vacation Resort 295 Rules and Regulations of Vacation Ownership 296 CHAPTER 13 Resorts, Themed Lodging, and Special Lodging Environments 301 Recreation and Leisure Activities 302 Activity-Based Lodging 304 Themed Lodging 305 Unique Facilities 314 Other Types of Nontraditional Lodging 316 Summary 318 Review Questions 318 Activities 319 References 319 Glossary 321 Index 331
The updated edition of the complete resource for a successful career in hotel and lodging management Hotel and Lodging Management, Second Edition?prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents:
Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders. New feature The updated edition of the complete resource for a successful career in hotel and lodging managementHotel and Lodging Management, Second Edition?prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments. This updated Second Edition presents:
Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders. |